Seriously.. Ohio.

Crowbar Award Winner – Breaking & Entering Media

The Challenge Ohio gets skipped. It's the state people drive through, not the one they stop for.

The Insight Travelers extend trips based on what catches their eye at a rest stop. The opportunity wasn't in the destination – it was in the detour.

The Solution An interactive digital map powered by user-generated content; real moments, submitted by real people. No stock photos. No forced charm. Just Ohio, as it actually is.